Your good fortune can be designed, but you must first understand the strategic part of branding before getting a designer to click even once in Photoshop for you.

Let's be honest. The internet is a big place, filled with information of all kinds. How many times have you tried getting educated on a topic, only to find dozens of contradictory blog posts and subforum replies? It can get overwhelming, and it can bring out the impostor syndrome even in the best of us.

I've come across the same problem with branding. Through my journey of self-education and research, I've encountered hundreds of 'expert' sources that claimed to possess this extraordinary knowledge around the topic of branding. Most of them only scratched the surface, while others were just blatantly wrong. And in the end, the ones that suffered were you - business owners that had trust in the discipline of branding but didn't see any value come out of it because of this same reason.

Through the Studio Defalt Blog, I plan on changing this, one resource at a time.

"And in the end, the ones that suffered were you - business owners that had trust in the discipline of branding but didn't see any value come out of it because of this same reason."

How are we going to do that?

Simple. By offering you, business owners, entrepreneurs, and lifelong learners the information I've collected through all these years, in a format that will demystify it and finally make it applicable to your businesses.

Why would we do that?

Because we've seen how much the state of the market can be hurt by maintaining this status quo. Countless 'experts' selling you services you don't need, brands built on shaky foundations, the lack of strategic planning, and business education - all led to us saying 'enough'.

Your good fortune can be designed, but you must first understand the strategic part of branding before getting a designer to click even once in Photoshop for you.

See also:

Quixote & Kids: Case Study

So, sit tight, and expect more from me and the Studio Defalt team on topics such as:

  • Brand Strategy
  • Brand Identity Design
  • Brand Positioning
  • Communication Strategy
  • Brand Storytelling
  • Industry Expert Interviews
  • Case Studies
  • Video Branding

Welcome to the Studio Defalt Blog. We'll do our best to make your stay worthwhile.

Eduard Buta

Brand Strategist & Designer

Eduard is a firm believer that good fortune can be designed and that there's immense value in branding. As the founder of Studio Defalt, he is responsible for turning his client’s businesses into brands that stay efficient in our fast-paced culture. He is determined to shift the status quo and demystify branding by turning something abstract to something immediately applicable for all business owners.