/Pre-beginning

Discovery

Discovery session where we’ll dive into your brand’s history, size, and scope of work. We’ll also lay out the project’s steps again and ensure a thorough understanding of the strategic approach to branding

/Step 1

Brand Strategy

Identities created on strategic foundations work across diverse audiences and cultures to build brand awareness and understanding. The strategy should be built on a vision emerging from a company's values while reflecting a deep understanding of their customer's needs and perceptions.

/Step 2

Stylescapes

Stylescapes are a visual tool we use to bridge the gap between our ideas and yours. They help steer the visual language of a project and then agree on a design direction before actually designing anything.

/Step 3

Logo design

A logo is not a brand - it's a symbol for a brand. It has one main purpose - to identify. Logo Design needs to be treated as a strategic tool that will allow your company to be identified among the clutter that is today's marketplace. Of course, it can still look good doing that. We'll make sure of that.

/Communication:

Feedback Round 1

/Step 4

Identity foundations

The identity of a brand is expressed through many visual assets. This milestone is all about defining them. We will start with the color scheme and move our way to typography, iconography, imagery, patterns, and textures, thus laying the foundations of the upcoming identity.

/Communication:

Feedback Round 2

/Step 5

Collateral & Packaging

Even in this digital age, print materials are still effective ways to market your business. Collaterals and packagings are tangible evidence of your brand. Cohesiveness and consistency are imperative in this process. We'll make sure each designed item will represent a memorable experience to your customers.

/Communication:

Feedback Round 3

/Step 6

Web design

Web design is where art and commerce meet and it's based on creating the overall look and feel of a website. It's imperative to consider both the visual aesthetics and the functionality of the site. The end user's experience is what truly matters. We'll design a memorable one.

/Step 7

Social media layouts

These days we get bombarded by tweets, posts, ads, and messages. You already know content is king, but how do you convince your audience to consume that content? The key is great visuals, and their power to grab attention and drive engagement is undeniable.

/Communication:

Feedback Round 4

/Step 8

Marketing assets

The specific types of assets you need are determined primarily by the type of marketing campaigns you intend to utilize. However, the importance of using visual materials in marketing strategies is obvious. Visuals are vital in building brand awareness and recognition and attracting the user’s attention.