Internal Branding

Knowing where you are is important. Knowing where you want to be is even more so. We'll make sure to answer your what, who, and why questions as well as build a clearer picture of where the company aspires to be upon achieving its mission.

Target Audience Personas

Audience Personas are a fictional representation of your audience that are built on shared circumstances and characteristics.

Built around your customers' buying decision, the personas reveal insight into your buyer's expectations and concerns as they decide whether to do business with you, choose your competitor, or simply opt to do nothing at all. We have the tools to develop them from the ground up.

Competitive Audit

Before any visual branding discussions can start it is vital to validate the position of your product/service in the market. Simply put, a competitive audit examines the competition’s brands, key messages, and identities in the marketplace, from logos and taglines to ads and websites.

Our experience and analytical view will help you identify market vulnerabilities that we can act upon later.

Positioning Strategy

Everything your brand does comes from the audience you identify with and the position that you take to best attract and serve that audience. The goal of Brand Positioning is quite simple. To get your audience to remember your brand based on the one thing you want to be known for.

We'll make sure that idea is based on the one thing that you do better than any of your competitors

Brand Character & Voice

Brands today have to learn to speak to their customers, not at their customers. This requires them to be more human, and part of being human is a personality. We want your audience to feel something for your brand as if it were alive. Your Brand Voice describes how your brand talks with your audience and thus influences how they perceive your messaging.

We can help you define both, thus shaping that inanimate person everyone will want to know — your brand.

Communication Strategy

Your Communication Strategy is about what you want your audience to understand about your brand. Just as important as what you express is how you express it.

Yet building a single overarching message and repeating it over and over again doesn't work. You need to strip it into bite-sized segments that you'll strategically place into each touchpoint you're going to use. We'll develop your Core message and guide you on how to make the most of it.

Storytelling Framework

Even if you have the best product in the marketplace, you'll lose to an inferior product if your competitor’s offer is communicated more clearly.

A story is a sense-making device. It identifies a necessary ambition, defines challenges that keep us from achieving that ambition, and provides a plan to help us conquer those challenges. When you define a story that relates to your brand, you create a map customers can follow to engage your products and services. We have the perfect framework to allow you to do just that.

Tagline, Elevator Pitch & Hook

Nowadays attention spans are getting shorter while competition is getting more diversified. If your tagline is designed to anchor in your audience's mind, it will lead them back to the brand experiences within their memory. An elevator pitch can also be a handy tool to successfully getting a point across.

We can help you develop them all, making sure we land the anchor that builds your brand in the mind of your audience.

Channels & Touchpoints Mapping

Before we can align our touchpoints, we have to define the communication channels that your target is most likely to come in contact with. Afterward, we will use a graphical exercise that will help position our touchpoints in relation to where the clients that have experienced them are on their way to brand loyalty.