Defining your vision, core purpose & mission
Knowing where you are is important. Knowing where you want to be is even more so.
We'll make sure
to answer your what, who, and why questions as well as build a clearer picture of where the company
aspires to be upon achieving its mission.
Brand attributes are similar to those core values that allow us to consistently
recognize the identity of an
individual, or in this case, the essence of your brand- that inanimate person everyone will want to
We will reveal its physical and personality traits and develop them through images or actions.
Value propositions refer to the "big picture." They tell prospects why
they should do business with you
rather than your competitors, and reflect your brand promise along with benefits that are better than
those found with your competitors offered to multiple market segments.
Differentiation is the art of standing out from the competition. But traditional
differentiation is a bad
performer in today's market. Radical differentiation, however, is the new goal, being about finding
whole new market space you can own and defend. After all, you can’t be a leader by following the
Target user profiles
It's a new reality that power has shifted from companies to customers. We will
define your target
audience and create some suitable personas that have a strong possibility of joining your brand’s tribe
the future through a technique called "Multiply & Conquer".
Brand positioning is defined as “the act of designing the company’s offering and
image to occupy a
distinctive place in the mind of the target market”. We'll develop your positioning statement - a
articulation of the target, brand, business category, point of difference, and reason to believe.
Before we can align our touchpoints, we have to define what you’re selling and how
you’re going to sell
it. Your message must be delivered in a channel that the target is most likely to come in contact with.
Also, remember customers want to communicate with you, NOT just on a phone, not just via chatbot,
but also through Instagram, Facebook, Twitter, and beyond.
Customers experience your brand at specific touchpoints. These help keep the brand
cohesive across all
media while expressing its personality. We will use a graphical exercise that will help position our
touchpoints in relation to where the clients that have experienced them are on their way to brand