Taking it
step-by-step
Stylescapes
A visual encapsulation of your brand’s voice/tone and look/feel through a series of collages of pre-
existing identity elements gathered through research and based on the strategy we created. This
essential step will help us set the broad compass direction for the visual identity, and allow you to
collaborate with our process at a very early stage.
Logo Design
Recognizable regardless of culture or language, logos enable companies to cross language barriers,
compete globally, and maintain brand consistency across a wide range of media. A good logo needs to
be 3 things: Appropriate in form & concept, which is a personality thing, a feeling. Distinctive &
memorable, as in something never seen before. Simple since we're not trying to promote the product or
company through the logo as we just want to create effective identification.
Office stationery & print collateral
A supply of customized and personal stationery at your office demonstrates a strong sense of
professionalism, and it is a wonderful device for capturing the attention of new clients. It helps your
brand establish authority and it helps other parties discover the identity of your business or message.
Packaging
The general idea is simple: people are far more attracted to beauty than functionality. Taking this into
account, the aesthetics of your product’s packaging becomes almost as important as the product itself.
For many products, the package is the branding, and can also be the last and best chance to influence a
prospect on this side of the checkout counter.
Branded clothing
You want everyone in your business to be easily identifiable by the public. Branded uniforms can provide
a sense of unity to your employees, can demonstrate your company culture, and can act as advertising.
While the quality of your products and the level of service customers receive are the pillars of your
brand reputation, your choice of uniform creates that first visual impression that is also massively
important.
Environmental design
A brand's impact should leave a mark on its surroundings. In addition to having a logo and digital
presence, your brand must also communicate in the physical world. From signage to car decals, we'll
make sure that your customers can find you and tell you apart from other establishments that may be in
the same area or retail space.
Brand guidelines
Your brand guidelines manual communicates your company's design standards to your whole group.
Having this document to reference for expected standards will make the lives of your designers, writers,
and developers much easier and give them a solid framework to use as a starting point for their work.
