Breathtaking visual
storytelling based on
strategic foundations.

Breathtaking
visual storytelling
based on strategic
foundations.

Here at Studio Defalt our name is an extension of our brand’s
mission - going the extra mile for our clients by default.

Here at Studio Defalt our name is an
extension of our brand’s mission -
going the extra mile for our clients
by default.

People often judge
books by their covers

Whether it's fair or not, it happens all the time. But a brand is so much more than its visuals.

We believe in delivering strategically rooted solutions that create meaningful brands. We will make sure your brand communication, visuals, strategy, and positioning merge into one goal — creating empowering experiences for the customers who will drive your success.

Our values align with
our vision of building
the brands of tomorrow

Our values align
with our vision of
building the brands
of tomorrow

/01

Never compromise on quality

We believe your good fortune can be designed. Everything we achieve is delivered through commitment, professionalism & an unbent will of not compromising.

/02

Embrace change and innovation

The world constantly changes and evolves. Brands must do the same in order to stay relevant. We believe in building for flexibility and sustainability, enabling innovation in a fast-paced world.

/03

Solve problems, do not create them

Design is about problem-solving. We understand that each business and brand is different and that there’s no one-size-fits-all solution. We're here to find a suitable answer to your needs.

/04

Value relationships and transparency

The closer we are, the easier it is to do great things together. Authentic collaboration is critical which is why we are looking for the right clients as much as you are seeking the right creative team.

Our services & custom frameworks are
here to grant you purpose and
drive unique experiences

Our services &
custom frameworks
are here to
grant you purpose
and drive unique
experiences

We create brand
experiences people love

/01

Discovery & Strategy

Discovery & Research

Internal Branding

Target Audience Personas

Competitive Audit

Positioning Strategy

Brand Character & Voice

Communication Strategy

Storytelling Framework

Tagline, Elevator Pitch & Hook

Channels & Touchpoints Mapping

/02

Visual Identity Design

Logo Development

Print & Collateral Design

Packaging & Label Design

Environmental Design

Marketing Collateral Design

Editorial Design

Branded Clothing Design

Visual Language Development

Wayfinding Systems Design

Custom Typography Development

Brand Guidelines Manuals

Rebrandings

/03

Digital Design

Website Design

User Interface Design

User Experience

Social Media Layouts

Digital Marketing Assets

Online Advertising Assets

Newsletter Layouts

E-signatures

Founder's note

Hi,

My name's Eduard Buta. At heart, I am a Brand Designer. I’m also the Founder & CEO of Studio Defalt, a Branding Studio based in Romania.

As designers, we often joke around saying we can change the world one poster at a time. I don't know about posters, but changing the world through innovative brand building is totally possible.

Every day we get bombarded with thousands of images, services, and new products in a constantly growing market. How do we make sure your brand won't get caught in that clutter? Simple — we build your brand on a solid strategic foundation that guarantees an in-depth understanding of the customer's needs and perceptions. More so, we'll make sure your communication and imagery come through intact, thus going straight into people's minds without distortion, noise, or the need to think too much about it.

Hi,

My name's Eduard Buta. At heart, I am a Brand Designer. I’m also the Founder & CEO of Studio Defalt, a Branding Studio based in Romania.

Every day we get bombarded with thousands of images, services, and new products in a constantly growing market. How do we make sure your brand won't get caught in that clutter? Simple — we build your brand on a solid strategic foundation that guarantees an in-depth understanding of the customer's needs and perceptions. More so, we'll make sure your communication and imagery come through intact, thus going straight into people's minds without distortion, noise, or the need to think too much about it.

Trusted by the
brands of tomorrow